Only pay for a click that will earn you money. The main philosophy behind pay per click advertising is that you only want to pay for a click that will earn you money. If you use it, you need to be careful since it won’t be effective and can cost a lot of money if you don’t do it right. Paid promotion tacticsĭigital advertising is a relatively new music marketing tactic for artists. Scheduling your releases for online streaming is easy if you work with a distribution service like LANDR. You’ll benefit from having some kind of video to accompany any single from your release. This is why you’ll benefit from having some kind of video to accompany any single from your release. That way you can treat the launch of each single as a mini-release, complete with a round of press, social posts, and even a music video. So once you plan the actual date of your album’s release, plan to release a few singles up to a month in advance. It’s really common these days to see artists release singles sequentially in the lead up to a big release. Hot tip: You can connect with professional PR agents and publicists to generate a professional looking press release and even access more media outlets on LANDR Network. Practice proper email etiquette to respect their time and increase your chances of getting a response. Industry professionals get thousands of cold emails a day from hopeful artists looking for coverage. It’s very rare to have your EPK get picked up by a media group that hasn’t heard of you yet. If you’ve gotten press from playing shows in your local scene first reach out to any outlets that previously covered you. Once your press kit is ready your best bet is to send it to journalists, radio stations, blogs, and podcasts that already know about you.
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